Along with his successful career as a DJ himself, Paul has been an influential force behind the scenes with some of the most popular music artists in recent memory in his role as the creative director and A&R of wildly popular record label Mad Decent.
Mad Decent prides itself on finding music that represents diversity in new music, carving out a hardcore following with a roster full of eclectic artists, including Flosstradamus, Crookers, Major Lazer, Baauer, DJ Snake and RiFF RAFF. Alongside Diplo, Paul has brought diversity to the electronic music scene and transformed Mad Decent into a cultural movement that continually makes the record label one of the most exciting companies to watch.
Outside of Mad Decent, he started and runs their side imprint label Jeffrees which champions “the most progressive, the most amazing, the deepest underground and subterranean sounds,” and releases them all for free. An innovator and visionary, Paul Devro shows that the most forward-thinking industry insiders have to adapt to the ever-changing music landscape.